Industry: Recreational angling
Use case: Real-world fish measurement using AR and LiDAR capabilities
What we built: iOS AR measurement technology • Fish segmentation system • Gamified scoring platform • 100% offline processing
Why FishScore
While competitive catch-and-release tournaments require strict protocols and standardized equipment for high-stakes competition, there's an entirely different market seeking casual, accessible fishing experiences. FishScore addresses this space using AR capabilities and LiDAR measurements to perform real-world measurements of fish.
By pointing the phone at the fish, which is either lying flat on the ground or being held up in an upright position by an angler, we can perform segmentation and use this to reconstruct the fish and make accurate measurements. This creates a platform that is more like a gamified version for angling - not strict tournaments with bump board requirements or location requirements, but something more casual, geared towards the younger generation.
The Technology Behind Equipment-Free Measurement
FishScore leverages the latest advances in mobile AR and computer vision to eliminate the need for traditional measuring equipment entirely. Here's how we made it work:
- AR capabilities and LiDAR measurements: Real-world fish measurement using smartphone sensors
- Advanced fish segmentation: Precise identification and measurement of fish boundaries
- 100% offline on-device processing: No internet required, works anywhere you fish
- Flexible positioning: Works with fish lying flat on ground or held upright by angler
- Equipment-free accuracy: Precise measurements without bump boards or rulers
See FishScore in Action
Watch how FishScore transforms fish measurement from a cumbersome process requiring specialized equipment into a simple point-and-measure experience:
Full flow demonstration: Starting the app → Aiming at fish → Seeing the result
Beyond Length: Multi-Dimensional Scoring
While catch-and-release tournaments with bump boards generally focus on length as the major metric for leaderboards, FishScore takes measurement to the next level by capturing additional dimensions that make the experience more engaging and comprehensive.
Advanced Scoring Metrics
- Size and area of the fish: More comprehensive fish assessment beyond just length, capturing the full volume and mass indicators
- Species-specific scoring: Give more points to fish that are rare, or adjust scoring based on species characteristics and local regulations
- Multi-factor competition: Fish with the same length dimensions might score differently based on overall size, making the game more interesting and strategic
Designed for the Next Generation
FishScore represents a fundamental shift in how we think about angling technology. Instead of adding complexity and requirements, we've removed barriers:
- No equipment needed: Just your smartphone - no bump boards, rulers, or measuring devices
- Instant gratification: Immediate results and scoring without waiting for tournament validation
- Gamified experience: Points, achievements, and social sharing built for digital natives
- Accessible anywhere: Works on any body of water, no location restrictions or event requirements
- Social by design: Share catches, compare scores, and compete with friends
Technical Innovation
Computer Vision Pipeline
Our fish measurement system combines multiple advanced technologies:
- Real-time segmentation: Instantly identifies fish boundaries in complex backgrounds
- 3D reconstruction: Uses AR and LiDAR data to build accurate 3D models
- Multi-angle measurement: Calculates length, width, and estimated volume from any angle
- Species recognition: Identifies fish types for accurate scoring algorithms
On-Device Processing
Everything runs locally on the device, ensuring:
- Works without internet connectivity
- Instant results with no upload delays
- Privacy protection for location and catch data
- Consistent performance regardless of network conditions
Market Impact
FishScore opens up angling technology to a massive underserved market. While traditional tournament apps serve serious competitors, FishScore targets the 40+ million recreational anglers who want technology that enhances their experience without adding complexity or requirements.
By removing barriers and gamifying the experience, we're not just serving existing anglers - we're creating a platform that can attract new participants to the sport, particularly younger demographics who expect seamless, social, mobile-first experiences.
The Future of Casual Angling
FishScore represents what happens when we apply cutting-edge technology not to make things more complex, but to make them dramatically simpler. By eliminating equipment requirements and creating instant, shareable experiences, we're building the foundation for how the next generation will engage with angling.
This is technology that gets out of the way and lets people focus on what matters: being outdoors, enjoying nature, and sharing great catches with friends.
Want to build consumer experiences that just work? Let's talk.